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ZedoZedo is company name. It is derived from the word Zero. Advertising technology is built to zero in on potential buyers of products that are being advertised. This form of marketing uses the hunter killer analogy. A marketer segments a market, targets a segment (or zeros in a segment) and executes a campaign. Zedo is used by the advertising technology company, because their technology to Zero in on advertisers is highly distributed. The distributed architecture provides the d, that makes Zero, ZEDO for ad serving.
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