Wwva-fm
WWVA-FM
, ("
Viva 105-3
") is a
radio station
in Atlanta, Georgia
that plays
Spanish
top 40
music
. Its
city of license
is
Bowdon, Georgia
, southwest of
Atlanta
. The station began in
February 2002
as
WMAX-FM
"
The Max
", playing all
1980s
music. In
February 2004
it became a
talk radio
station known as "
Real Radio
" that plays
talk
on
weekdays
and
1980s music
on
weekends
. In
September 2004
, the station changed to Spanish top 40 "Viva 105.3", as part of efforts by owner
Clear Channel Communications
to expand into
Hispanic
markets
. During the last quarter of 2004, it was the second-top-rated radio station in Atlanta. This station is broadcasting in
IBOC
digital radio
, using the
HD Radio
system from
iBiquity
.
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