Wrva-tv
WRVA-TV
was a VHF
television station
on Channel 12 in
Richmond, Virginia
in the
United States
. It was owned by the company which operated
WRVA
AM-FM, well-established Richmond
radio stations
. While
newspapers
were often the source of financing for new radio and television stations in the early years of development, later
Federal Communications Commission
(FCC) rules discouraged common ownership of both print and broadcast media in major markets in order to ensure public access to independent sources of news. In the 1950s, in competition for Richmond's second new television frequency,
WRNL
(AM-FM) was owed by the major a local newspaper company. (the letters of the WRNL
call sign
stood for Richmond
Newsleader
. WRVA and
WRVA-FM
were owned by a
tobacco
company. Both applicants had good records and were financially qualified. The frequency was awarded by the FCC to the company which did not also control a newspaper in the same market. WRVA-TV was initially an
American Broadcasting Company
(ABC) television network affiliate. It later switched to the
National Broadcasting Company
(NBC) network. Around
1968
, WRVA-TV was sold to Jefferson Pilot Broadcasting, a subsidiary of
Jefferson Pilot Life Insurance Company
, owners of
WBT
and
WBT-TV
in
Charlotte, North Carolina
. The Richmond station was renamed
WWBT
.
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