|
|
|
|
|
Visual RhetoricFor our uses, we will define visual rhetoric as the fairly recent development of a theoretical framework describing how visual images communicate, as opposed to aural or verbal messages. The study of visual rhetoric is different from that of visual or graphic design, in that it emphasizes images as rational expressions of cultural meaning, as opposed to mere aesthetic consideration (Kress 18). Visual rhetoric examines the relationship between images and verbal text. Sometimes both are included in this study and these pieces are referred to as multimodal texts, in which image and verbal text are visually combined into a coherent whole. Some examples of artifacts often analyzed by visual rhetoricians are charts, paintings, sculpture, graphs, web pages, advertisements, movies, architecture, newspapers, photographs, etc. Visual rhetoric is closely related to the older study of semiotics. Semiotic theory seeks to describe the rhetorical significance of sign-making. Visual rhetoric is a broader study, covering all the visual ways humans try to communicate, outside academic policing (Kress 11). Visual tropes and tropic thinking are a part of visual rhetoric (the art of visual persuasion and visual communication using visual images). The study includes, but is not limited to, the various ways in which it can be applied diachronically, synchronically and perchronically throughout visual art history. References - Kress, Gunther, and Theo van Leeuwen. Reading Images: The Grammar of Visual Design. New York: Routledge, 1996. ISBN 0-415-10600-1
- Handa, Carolyn, ed. Visual Rhetoric in a Digital World. New York: Bedford/St. Martin's, 2004. ISBN 0-312-40975-3
- Hill, Charles, and Marguerite Helmers, ed. Defining Visual Rhetorics. Mahwah: Lawrence Erlbaum Associates, Publishers, 2004. ISBN 0-8058-4403-1
External links
|
 |
| |
|
|