Other Definitions
tsingtao beer (enc)
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Tsingtao BeerTsingtao beer (青島啤酒, pinyin: Qīngdǎo pjiǔ ) is China's largest brewery, founded in 1903, which claims about 12% of market share. The beer is produced in Qingdao in Shandong province, but the name of the beer uses the old EFEO (Ecole française d'Extrême-Orient) transliteration. The beer's present day logo displays an image of Zhan Qiao, a famous pier on Qingdao's southern shore. Although marketing for the beer emphasizes its Chinese connections, the origins of Tsingtao Beer actually lie with European colonialism in the 19th century. After the Boxer Rebellion, Germany was able to acquire a concession in Shandong, and proceeded to establish many breweries in the area. The Tsingtao Brewery was later occupied by the Japanese, and finally retaken by the Chinese. It has now been converted in to a museum about the brewery's past. It lies on Denzhou Rd. in Taidong district, Qingdao. See also: List of Chinese companies External link
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