The Hidden Persuaders

The Hidden Persuaders is a book by Vance Packard, first published in 1957 (ISBN 0671531492). Packard argued that advertisers used various subliminal tactics to induce desire or interest in products.

External links

  • http://free.freespeech.org/americanstateterrorism/mediadeception/HiddenPersuaders.html
Hidden Persuaders, The Hidden Persuaders, The

 

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