the cluetrain manifesto

the cluetrain manifesto (spelled in all lowercase letters) is a World Wide Web site that evolved into a hardback book by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger and published by Perseus Books (ISBN 0738204315). The book's thesis is that the World Wide Web is not a medium, it is a conversation. The Web site highlights 95 theses that challenge what it calls out-moded, 20th-century thinking about business in light of the emergence of the Web, a reference to Martin Luther's posting of his theses to start the Protestant movement. It takes its name from this quote on the cluetrain web site:

"The clue train stopped there four times a day for ten years and they never took delivery." — Veteran of a firm now free-falling out of the Fortune 500

Related work

A website which attempts to embrace (and extend?) at least some of the 'cluetrain vision' is Microsoft's Channel9.

External links

* Cluetrain web site

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