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Tab (Soft Drink)Tab, also spelled TaB, was the first diet soda produced by the Coca-Cola Company. It was introduced in 1963, and has been reformulated several times. It was initially sweetened with saccharin. After saccharin was banned as a suspected carcinogen, aspartame was used. When saccharin was allowed in food use again, the current formula (both, going heavy on the saccharin) was achieved in the early 1990s. Tab sales have been dwarfed by Diet Coke, though some still prefer Tab, largely because it does not have the same aftertaste that Diet Coke has. Tab was the first diet soda, and was something of an experiment. Saccharin had long been known as an artificial sweetener, but its application as a total supplement for sugar in a beverage was new. As such, Tab was marketed as a Coke product, but did not use the Coke name. Thus, if something were to go wrong with Tab, the Coke name itself would not be sullied. At the height of its popularitry, there were several flavors of Tab. The first (and only surviving) flavor was simply called Tab, but there were also Tab Lemon-Lime (an analog to Diet 7-Up) and Tab Orange, among others. In 1993, Coca-Cola released Tab Clear in the UK. It was a clear Coke that didn't taste very much like Coke. It was withdrawn after less than a year, despite acquiring a number of devotees. Tab has of late become something of a cult beverage, with heavily dedicated drinkers. It's due to this that TaB is still produced in many of the large metropolitan population centres, despite it's flat sales. The urban legend that Tab stands for Totally Artificial Beverage seems to be unfounded. According to the Coca-Cola Web page, the beverage is called Tab because it helps people who keep tabs on what they consume. However, the Coca-Cola page in question is incorrect. In truth, the name was generated via an IBM computer, which processed all the different three letter and four letter combinations with one vowel. After looking through previous products, copyrights, and trademarks, they fell upon TABB, changing it to TaB after production. External links
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