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Sylvan GoldmanSylvan Nathan Goldman (1898 - November 27, 1984) was a businessman and inventor of the first shopping cart, which he introduced on June 4, 1937, in the Piggly-Wiggly supermarket chain in Oklahoma City, of which he was the owner. With the assistance of a mechanic named Fred Young, Goldman constructed the first shopping cart, basing his design on that of a wooden folding chair. They built it with a metal frame and added wheels and wire baskets, and advertised the invention as part of a new No Basket Carrying Plan. The invention did not catch on immediately. Men found them effeminate; women found them suggestive of a baby carriage. "I've pushed my last baby buggy," offended women informed him. After hiring several male and female models to push his new invention around his store and demonstrate their utility, as well as greeters to explain their use, shopping carts became extremely popular and Goldman became a multimillionaire by collecting a royalty on every shopping cart in the United States until his patents ran out. Sources Goldman, Sylvan Goldman, Sylvan
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