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Stella ArtoisStella Artois a.k.a. Wifebeater is a Belgian "lager beer" that has been brewed in Leuven, Belgium by InBev (formerly InterBrew). Although the Artois brewery was established in 1366, the brew as it is commonly known today did not arrive on the scene until 1926. That year, the Stella Xmas beer was brewed for the first time. Colloquially known as Stella (the Latin word for star), it is the most popular premium lager in the UK beer market, and is being heavily promoted as an international brand by InBev. In many parts of the UK and Ireland Stella Artois has acquired the nickname Wifebeater. The exact origins of this are unknown, but it is believed to originate from the behaviour exhibited by men who have drunk large amounts of alcohol. Why this has been applied to Stella Artois and no other beer is unknown. Another possible etymology for the nickname may come from Marlon Brando's famous portrayal of "Stanley" from A Streetcar Named Desire, specifically one well-known scene where he is clad in a man's undershirt, yelling "Stella!", the name of his wife, as he begs her to return after he violently beat her. No source or citation is available for this etymology. Stella Artois is the title sponsor of the Queen's Club Championships, an annual tennis tournament held in London. Summary - Alcohol: 5.2%
- Its widely known advertising slogan is "Reassuringly Expensive".
- A television advertising campaign famously used Verdi's The Force of Destiny, previously used in the film Jeanne de Florette.
- Famous for its 'Stubby' beer bottles (25cl)
- It is also available in 44cl, 50cl & 56.8cl cans, 33cl and 66cl bottles, and 500cl draught kegs
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