Slim Fast

Slim-Fast is a food and beverage brand owned by Unilever, mainly in slimming shakes and packaged drinks. The brand has sufferred severe problems in the early 21st century due to the popularity of the Atkin's Diet, which takes a radically different approach to weightloss. In February 2005, Unilever announced that it was making exceptional charges of 1.5 billion in its accounts, and most of this was a write down of the value of the Slim Fast brand.

 

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