serutan

Serutan was an early fiber-type laxative product which was widely promoted on U.S. television in the 1950s and 1960s. The origin of the brand name was straightforward. The makers merely decided to spell "natures" backwards; in fact "Read it backwards" was the product's advertising slogan. This was to differentiate it as being a "natural" product as opposed to laxative brands which stimulated the colon by chemical action rather than sheer bulk of contents. The product was almost uniformly promoted on programs whose core audience as shown by demographics was known to be considerably older than that of the typical television viewer and is especially associated with Lawrence Welk.

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