roy h. williams

Roy H. Williams is the author of three important books on marketing. His first, The Wizard of Ads discusses the psychology and even the neuroscience of marketing and advertising from an anecdotal point of view. The Secrets of The Wizard of Ads and The Magical Worlds of The Wizard of Ads are more in-depth follow-ups. In all three books, each featured on the Wall Street Journal and New York Times bestsellers lists, Williams discusses at length the importance of marketing aimed at the end user of the message and how to "cut through the clutter" to reach the person. Williams' publisher is Bard Press.

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Williams, Roy H.

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