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Reputation ManagementReputation management involves recording a person or agent's actions and the opinions of others about those actions. These records can then be published in order to allow other people (or agents) to make informed decisions about whether to trust that person or not. An example is the feedback system on Ebay, where each user posts their opinion (positive or negative) on the person they transacted with. Since having primarily positive feedback will improve a user's reputation and therefore make other users more comfortable in dealing with them, users are encouraged to behave in a fashion beneficial to the person they are transacting with. A reputation management system which uses pre-programmed criteria for reputaiton management automates the process of encouraging cooperative behaviour over selfish behaviour. Reputation management is also a definition of the objective of public relations.
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