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Puma AgPUMA AG is a large Germany-based multinational company that produces shoes and other sportswear. The company was founded in 1924 as Gebrder Dassler Schuhfabrik in Herzogenaurach, Germany by Rudolf Dassler, the brother of Adolf "Adi" Dassler, who had founded competitor Adidas. The company now operates a virtualized corporate structure, using electronic communications to disperse the organization across the globe. The company changed its name to PUMA Schuhfabrik Rudolf Dassler in 1948, and became a stock corporation in 1986, offered on the Munich and Frankfurt stock exchanges. Today PUMA AG has approximately 3200 employees and distributes its products in more than 80 countries. For the fiscal year 2003 the company had a revenue of 1,274.0 million.
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