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Presence Online, AptrixCost-effective, advanced enterprisewide content management solutions Press release, July 2003 Based in Sydney, Australia, Aptrix develops innovative enterprise and Web content management solutions for global companies of all sizes. The company helps clients quickly populate dynamic Web sites, intranets and extranets, enabling them to reduce costs and improve productivity and information availability. Business need Companies need a way to manage critical business information while keeping it accessible to customers and employees, and reduce costs by enabling content owners to post and update their own online information. Using Aptrix enterprise software solutions, companies can take control of valuable business and human resources information as well as rapidly create, manage, personalize and deploy content across multiple sites. Solution When Aptrix ported to Lotus, it began working with IBM, and the venture capital firms Deutche Bank, Rothschild and Capital Partners who encouraged Aptrix to further the relationship. In 2003, IBM acquired Aptrix, strengthening its Lotus and content management portfolios and cementing a relationship that has been strong and productive since its inception. Results IBM software, hardware and services have all played a role in Aptrixs continued success. IBM Lotus Domino, IBM WebSphere and IBM DB2 Universal Database are all natural fits for Aptrix solutions. Aptrix, in turn, plays an important role in IBMs plans for Lotus Workplace content development software. IBM hardware serves as a strong foundation for Aptrix solutions, which runs on Linux and can be ported to all four lines of hardware. IBM Global Services implements and maintains Aptrix installations across the globe. Benefits Corporate advice, active board participation and sticking with the company were the hallmarks of Aptrixs VC investors: Deutche Bank, Rothschild and Capital Partners. When Aptrix began working with IBM, the investors saw the opportunity for a mutually beneficial relationship: As a result of its relationship with Aptrix, IBM obtained more than 50 new customer engagements for infrastructure and services, with contracts ranging in value from US$10,000 to US$50 million. In 2002, Aptrix and IBM announced a global Marketing Agreement that not only gave Aptrix the advantage of bundling its solutions with IBM hardware, software and services but also helped the company gain credibility in overseas markets. Customer testimonial "Aptrix's investors and staff are delighted that IBM has acquired our company. Aptrix solutions are built to complement IBM software, and our joint offerings have delivered tremendous business value to our mutual customers over the last few years. We feel the Aptrix technology will continue to provide strategic value as a key part of IBM's Lotus Workplace initiative." - Tim Birdsall, Director, Aptrix.
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