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Pietro FruaPietro Frua (May 2, 1913 - June 28, 1983) was one of the leading Italian coachbuilders and car designers during the 1950s and 1960s. Pietro Frua was the fourth son of Angela, a tailor, and Carlo Frua, an employee of Fiat in Turin, the metropolis of coachbuilding in northern Italy. After school he was educated as a draftsman at the Scuola Fiat. His professional career began at the age of 17 when he joined Stabilimenti Farina as a draftsman. At the age of 22, he became Director of Styling at Farina, already a leading Turin coachbuilder employing several hundred people. That was where Frua had his first contact with his pupil, and lifelong friend, Giovanni Michelotti, who became his successor as Head of Styling after he started his own studio in 1937. But during World War II, car styling work was scarce and Frua had to turn to designing childrens cars, electric ovens and kitchen units, as well as a monocoque scooter. Frua planned for post-war times, in 1944 he bought a bombed-out factory, hired 15 workers (including Sergio Coggiola, who founded his own carrozzeria in 1966) and equipped himself to design and build cars. His first known car is a 1946 Fiat 1100 A Sport Barchetta. Maserati was one of the first clients who contracted Frua for the styling of their new 2-litre, 6-cylinder sport car, A6G. From 1950 to 1957, Frua built 19 Spyders and seven Coupes in three different design series including those on the A6 GCS racing chassis. In 1957, Frua sold his small coachbuilding company to Carrozzeria Ghia in Turin. As a countermove to this, Ghia director Luigi Segre appointed him head of Ghia Design. In this short period, Frua was responsible for the successful Renault Floride, which experienced well-deserved commercial success. Strangely, this success led to a disagreement between Segre and Frua over the cars paternity. Frua left Ghia to again start his own design studio. At the same time, Pelle Petterson designed his Volvo P1800 at Ghia under the attentive eye of Frua and, not surprisingly, it is often attributed to Frua's pen. From 1957 to 1959, Frua also designed several cars for Ghia Aigle, the former Swiss subsidiary of Ghia Turin, already independent at that time. Giovanni Michelotti was his predecessor in this position. After Ghia Aigle finished coachbuilding, a former employee, Adriano Guglielmetti, started his own business and founded Carrosserie Italsuisse in Geneva. Again Pietro Frua did the drawings and, most probably, built all the prototypes for this company. After a Corvair-like styled pontoon-Beetle in 1960, Italsuisse showed a Maserati 3500 GTI Coup in 1961 on the Italsuisse stand at the Motor Show in Geneva, together with two tasteful bodies on Studebaker chassis. In 1964 a lovely little spyder followed with Opel Kadett mechanics. During the 1960s, Pietro Frua was among the most prominent car designers in Italy. The Frua line was a synonym of the good taste of a single man. He followed each cars practical realization to the last detail of the fully functional one-offs and prototypes, often driving them to their presentation at the motor shows in Europe. In 1963, at the age of 50 and at the peak of his career, Frua designed for Germanys smallest car maker the Glas GT Coup and Cabriolet. These were built until 1968 as the BMW GT, after BMW had bought Glas. In the same year, Maserati showed the Frua-bodied Mistral and the four-door Quattroporte which, after several one-offs, re-established Fruas connection to this manufacturer. With these cars Maserati was positioned into a new market of luxury and powerful, understated cars. In 1965, AC showed the Frua-bodied, 7-litre, 428 hp AC 428 Spyder, which drew from the Mistrals shape. A Coup followed in 1967. In the same year, Monteverdi in Switzerland started to build a Frua-bodied sport coupe, this time with a Chrysler engine. At the end of the 1960s, Frua tried in vain to prolong his success with Glas by making a dozen proposals to BMW. BMW decided to make it on their own, but Fruas influence can be seen in the angry view of the BMWs even today. In 1967, the Swiss racing driver and Ferrari importer, Peter Monteverdi, started to build his own sport cars with the Frua-bodied Monteverdi 375 S. Due to Fruas limited capacities, the production of the following models went to Fissore in Turin. In the 1970s, Frua reduced the frequency of his presentations, but in the sixth decade of his life he still demonstrated his good taste and craftsmanship to the younger ones who already had taken their role in the industrial process. There was no longer a demand to build completely detailed and functional prototypes in less than ten weeks, and no more customers for special bodied one-offs. In 1982, Pietro Frua contracted cancer and had an unsuccessful surgery in the autumn of that year. He and his long-time assistant, Gina, married shortly before he died on June 28, 1983, a few weeks after his 70th birthday. See Also External link The complete history and an extensive pictured description of over 200 cars designed and built by Pietro Frua can be found on the Web site of the Registro Pietro Frua Frua, Pietro Frua, Pietro Frua, Pietro
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