|
|
|
|
|
Pepsi StuffPepsi Stuff refers to a marketing campaign by Pepsi in the 1990s featuring merchandise that could be purchased with Pepsi points. There were two ways to acquire Pepsi points: - Purchase specifically marked packages of PEPSI products from vendors throughout the country who sell PEPSI products.
- Purchase points directly from PEPSI, via an order form, for 10 cents per point.
John D.R. Leonard v. Pepsico, Inc. The television commercial promoting Pepsi Stuff showed a teenager with various items acquired with Pepsi points. Near the end of the commercial, he arrived at school in a Harrier jet as the words "Harrier jet: 7,000,000 Pepsi Points" appeared on the screen. Circa 1996, John D.R. Leonard attempted to buy the Harrier jet with 7,000,000 Pepsi Points, but Pepsi refused to process the transaction. Leonard subsequently filed suithttp://www.courttv.com/archive/legaldocs/business/pepsi.html. The Pentagon stated that if Pepsi were to lose the suit, it would still not be able to buy one of its jetshttp://www.netscrap.com/netscrap_detail.cfm?scrap_id=271. References *Washington Man Sues Pepsi for Harrier Jet, Court Online Legal Documents.
|
 |
|
| Copyright 2005-2009 OnPedia.com. All Rights Reserved |
|
|