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Pepero DayPepero Day is a holiday in South Korea similar to Valentine's Day or Sweetest Day in the West. It is named after the Korean snack food Pepero, and is celebrated on November 11, since the date "11/11" looks like four sticks of Pepero. According to the story, Pepero Day was started in 1994 by students at a girls' middle school in Busan, where they exchanged Pepero as gifts to wish one another to grow "as tall and slender as a Pepero." However, it is more likely it was really created by Lotte, the company which produces Pepero. The holiday is observed mostly by young people and couples, who celebrate it by exchanging gifts of Pepero, other candies, and other romantic gifts. In Japan, a "Pocky Day" was held on November 11, 1999. Since 1999 was the 11th year of the Heisei era, the date consisted of all 1s, and so resembled 6 sticks of Pocky. It is unknown if this day was based on Pepero Day, though Korean sources claim it is so. External link
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