parasuco

Parasuco is a Canadian apparel company with focus on the young and fashion oriented consumer. Based in Montreal, the company is famous for the provocative and sexy ads that appear on billboards, bus shelters and in magazines.

History

The company was founded by its namesake Salvatore Parasuco in 1975 as Santana Jeans. Son of Italian immigrants (an immigrant himeself), he open his first store at the age of 19. The company changed its name to Parasuco in 1988 in order to enter the US market (Santana was already registered in the US).

Star Models

Many of Parasuco's 'models' are famous celebrities, including:

Although famous for their denim wear, Parasuco also sells other clothing lines:

Shirts
T-shirts
Causal pants
Dresses
Sweaters

Parasuco is sold around the world and in a select number of retailers, but they also have a few retail locations, namely in Canada:

Montreal - flagship store
Mississauga - Square One Shopping Centre
Montreal - FAIRVIEW POINTE-CLAIRE
Montreal - CARREFOUR LAVAL
Ste Foy
Niagara Falls - Canada One Outlet Mall

External link and reference

Parasuco

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