omnicom group

The Omnicom Group (NYSE:OMC) is one of the world's largest advertising agency holding companies. Its major holdings include the advertising agency networks BBDO, TBWA Worldwide, and DDB Worldwide. Its portfolio of companies also includes public relations, lobbying, marketing services, interactive design, and media buying services. Omnicom's marketing and public relations agency holdings are managed by its Diversified Agency Services division. Among Omnicom's PR agency holdings are Fleishman-Hillard, Ketchum Inc., and Porter Novelli. Omnicom was formed in 1986 from the merger between advertising agency networks DDB Needham and BBDO. Sometimes referred to as the "Big-Bang" merger, it was spearheaded by BBDO Worldwide CEO Allen Rosenshine, who was responding to competitive threats from other large advertising agency comglomerates. In 1993 Omnicom acquired TBWA Worldwide, a major advertising agency network. Omnicom's peers include WPP Group PLC (NASDAQ:WPPGY), Publicis Groupe (NYSE:PUB), and Interpublic Group (NYSE:IPG). Omnicom's CEO is John Wren. It is headquartered on Madison Avenue in New York City.

External link

Word Browser