multichannel marketing

Multichannel Marketing is marketing that employs the use of multiple marketing channels to reach potential customers in its market share. This strategy is used to reach a target market which is not entirely accessible through a single channel. A Multichannel Marketing strategy has been statistically proven more effective than a single marketing channel strategy. An example of Multichannel Marketing is Dell Computer, who promote their personal computers through:

Direct Mail
Magazines
Online Banner Ads
Television
Affiliates

The Internet has created new marketing channels, allowing marketers to reach their target market where other channels are unavailable. These new marketing channels include: email promotion (see spamming), banner advertisements, newsletters, and affiliate advertising.

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