|
|
|
|
|
Movie MarketingIn order to make a profit on movies they release, movie studios usually engage in a sometimes expensive marketing campaign to ensure that people will actually attend the movie. Several different techniques serve this end. Trailers - assemblies of excerpts from the movie - screen prior to other movie showings. Advertisements in newspapers, on television, and movie-oriented websites can also help. More questionable practices include movie junkets, reliance on so-called quote whores and (allegedly) fake movie fan websites. As of the year 2000, the movie industry spent around $2 billion yearly in movie marketing.
|
 |
|
| Copyright 2005-2009 OnPedia.com. All Rights Reserved |
|
|