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MediascapeThe term "mediascape" describes the way that visual imagery now impacts on our world. These signals include books, magazines, television, cinema and above all advertising which can impact directly on the landscape (in the form of posters and billboards) and also subtly influence the way that we perceive reality through persuasive techniques and an increasingly pervasive presence. The word mediascape is also used to describe visual culture. For example "the American mediascape is becoming increasingly partisan" or simply to denote 'what's on' as in "a quick survey of the British mediascape shows how much Channel 4 has lost its way".
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