lomography

Lomography is a commercial trademark of Lomographische AG, Austria for products and services related to photography. The name is licensed from a former state-run optics company LOMO PLC in St. Petersburg, Russia. The 35 mm LOMO LC-A camera was promoted by enthusiasts from Austria with international gallery shows. Lomography emphasizes shoot-from-the-hip photography. Over-saturated colors, lens artifacts, and exposure defects are used to produce artistic, abstract effects and are prized by practitioners. Others use the technique to document everyday life because the small camera size and ability to shoot in low light encourages candid photography, photo reportage and photo vrit. The lomography credo "don't think, just shoot" encourages spontaneity, close-ups, ubiquity, and randomness. Film cameras are used. Typically they are low-fidelity, and may be inexpensively constructed. Some of the cameras have multiple lenses, colored flashes or exhibit extreme optical distortions or even light leaks like the popular Chinese-made Holga.

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