List Of Advertising Slogans

Communications, Broadcasting, & Publishing

• "All the news that's fit to print." - The New York Times, 1896, Direct
• "ABC: America's Broadcasting Company" - ABC, 1999
• "Before you make up your mind, open it." - Irish Independent
• "CTV. Canadian Television" - CTV
• "Fair and balanced" - FOX News
• "Get more" - T-Mobile
• "How many bars do you have?" AT&T Wireless, 2004
• "How does the wireless industry make you feel?" Sprint Fair & Flexible Plan
• "If it's on, it's in." - Radio Times, MCBD
• "If you don't get it, you don't get it." - The Washington Post, 1990s
• "It's good to talk" - British Telecom, 1990s
• "It's not TV, it's HBO." - HBO, late 1990s
• "It's Smart to be Square" - British Satellite Broadcasting, 1990, referring to its "squarial" satellite antennas
• "It's time for U" - UPN, 2003
• "Let your fingers do the walking." - Yellow Pages, 1964, Geers Gross
• "Must See TV" - NBC, late 1990s
• "Nick is for kids" - Nickelodeon TV channel
• "Reach out and touch someone" - AT&T, 1979 (by N.W. Ayer & Son)
• "Seeing small business differently" - SBC Communications
• "Still the One" - ABC 1978, Nine Network Australia 1980s - present, Sky Television 1990
• "The Eye in the Eyes" - CBS, 2003
• "The first network for men" - Spike TV
• "The future's bright. The future's Orange." - Orange, 1996, WCRS
• "The most trusted name in news" - CNN
• "The one to watch" - Channel 7 Australia 1999-2003
• "We never stop working for you" - Verizon Wireless
• "We're The One" - Sky Television, 1989
• "You give us 22 minutes, we'll give you the world" - WINS Radio, New York, 1965, KFWB Radio, Los Angeles, Present (2004)
• "You Watch, We Listen" - British Satellite Broadcasting (1990)
• "Your friend in the digital age" - COX Communications
• "Be the first to know" - CNN
• "This is SportsCenter" - ESPN Sports, 1995

Electronics

• "Buy it. Sell it. Love it." - eBay
• "Challenge everything" - EA Games
• "Connecting people." - Nokia
• "Do you have the bunny inside?" - Energizer Max, since 2000s
• "Get N or get out." Nintendo 64, late 1990s
• "Hello Tosh, gotta Toshiba?" - Toshiba, 1984, Gold Greenlees Trott
• "Is it live, or is it Memorex? "- Memorex video cassettes, 1970s or 1980s on
• "Keeps going and going and going." - Energizer Batteries, began 1980s or 1990s
• "Make yourself heard" - Ericsson
• "Neighbour's envy, owner's pride" - Onida TV (India)
• "No battery is stronger longer." - Duracell Batteries, 1990s
• "Now You're Playing With Power!" - Nintendo Entertainment System, Super Nintendo Entertainment System, mid-1980s to mid-1990s
• "One that Last" - Duracell Batteries - late-1980s
• "See what the future has in store." - Future Shop
• "Thousands of possibilities. Get yours." - Best Buy
• "Touching is good." - Nintendo DS
• "Imagination at Work." - GE (General Electric)
• "Who are you?" - Game Boy Advance
• "You can't top the copper top" - Duracell Batteries, early to mid 1990s
• "You've got questions, we've got answers." - Radio Shack
• "Imagination at work" - General Electric
• "It's so simple" - Polaroid, 1977
• "It's a miracle" - Xerox, 1975

Computing

• "e-business solutions" - IBM, 2000s
• "Easy as Dell" - Dell Computer
• "Everything is Easier on a Mac" - Apple Computer, 2000s
• "GNU is Not Unix" - Free Software Foundation
• "Intel inside" - Intel
• "Invent." - Hewlett-Packard
• "It's so easy to use, no wonder it's number one" - AOL, 1990s
• "Want a better internet? You belong at America Online" - AOL, 2000s
• "It's better with the butterfly" - Microsoft (for MSN 8 internet service provider)
• "It's the Internet that logs onto you" - SBC-Yahoo! DSL
• "Multimedia You Can Use" - Apple Computer, 1990s
• "Power is Macintosh" - Apple Computer, 1990s
• "Rip. Mix. Burn" - Apple Computer
• "So powerful, it's kind of ridiculous" - 3dfx (for Voodoo 3 cards)
• "The power to be your best" - Apple Computer, 1990s
• "Think" - IBM, 1914
• "Think different" - Apple Computer, Chiat/Day, 1998–
• "Think outside the box" - Apple Computer, 1990s
• "Welcome to the World Wide Wow" - AOL (play on World Wide Web)
• "Where do you want to go today?" - Microsoft, 1990s
• "Wikipedia, the Free Encyclopedia" - Wikipedia

Recordings

• "America's Best Record" - Puritan Records
• "Comparison With the Living Artist Reveals No Difference" - Edison Records
• "Each Record a Masterpiece" - Van Dyke Records
• "Echo Around the World" - Edison Records
• "First with the Hits" - Mercury Records
• "Hear What You Like - When You Like" - Rex Records
• "If it's a King, It's a Hillbilly -- If it's a Hillbilly, it's a King" - King Records
• "Never Scratches" - Lyric Records

Fashion

Clothing

• "Children's shoes have far to go." - Start-Rite Shoes, 1945, Stanley Studios
• "fcuk advertising" - French Connection United Kingdom, 1990s
• "For successful living" - Diesel
• "Hello boys" - Playtex Wonderbra
• "Just do it" - Nike, Inc. (foot wear), 1988-on, Wieden & Kennedy
• "Lifts and separates" - Playtex Cross-Your-Heart bra, 1960s.
• "Scent to bed" - French Connection United Kingdom
• "What becomes a legend most?" - Blackglama Great Lakes Mink
• "Know what comes between me and my Calvins? Nothing!" - Calvin Klein
• "501 Blues" - Levi's Jeans, 1984
• "The best seat in the house" - Jockey underwear
• "My friend, Joe Holmes, is now a horse" - Arrow Shirts, 1938

Makeup

• "Maybe she's born with it - maybe it's Maybelline" - Maybelline

Perfume

• "Between love and madness lies Obsession." - Calvin Klein, 1985

Jewelery

• "A diamond is forever." - De Beers Consolidated Mines, 1948–present (by N.W. Ayer & Son)
• "It takes a licking and keeps on ticking." - Timex Corporation, 1956

Miscellaneous/Unsorted

• "Create a storm" - Monsoon
• "Who's that behind those Foster Grants?" - Foster Grant

Finance

• "The bank that likes to say Yes" - Trustee Savings Bank
• "Because life's complicated enough" - Abbey National
• "Don't leave home without it" - American Express
• "The future takes VISA" - VISA (credit card)
• "Get a little eXtra help" - Halifax
• "Like a good neighbor, State Farm is there." - State Farm Insurance
• "The Listening Bank" - Midland Bank
• "Merrill-Lynch is Bullish on America" - Merrill-Lynch
• "More human interest" - Washington Mutual
• "There are some things money can't buy. For everything else, there's MasterCard." -MasterCard
• "VISA - It's everywhere you want to be" - VISA (credit card), 1988, BBDO
• "We make money the old fashioned way— we earn it." - Smith Barney
• "When E. F. Hutton Talks, People Listen" - E.F. Hutton
• "The world's local bank" - HSBC
• "You're in good hands." - Allstate Insurance
• "Just 15 minutes can save you 15 percent or more on car insurance." - GEICO auto insurance, 2000s

Food and drink

Household

• "1001 Cleans a Big, Big Carpet for Less than Half a Crown" - 1001 carpet shampoo, c.1964
• "The appliance of science" - Zanussi, 1981, Geers Gross
• "Ariston and on and on..."
• "Away go troubles down the drain--Roto-Rooter" - 1954 to present.
• "Covers The Earth" -- Sherwin Williams paint
• "Does exactly what it says on the tin" - Ronseal, late 1980s to present.
• "Hands that do dishes can feel soft as your face, with mild green Fairy Liquid"
• "HILLYBILLY LIKES YOU!" - Hillybilly Vac Shack
• "It Beats - as it Sweeps - as it Cleans" - The Hoover vacuum cleaner, 1926
• "It's a lot less bovver than a hover" - Qualcast Concord lawnmowers, 1985, WCRS
• "Kills all known germs... dead" - Domestos
• previously - "Kills 99% of all known germs... dead" - presumably it got better!
• "Kills Bugs Dead" - Raid (an insecticide)
• "Quick, Henry, the FLIT!" - Flit insecticide
• "Nothings sucks like an Electrolux" - Electrolux
• "Put the freshness back" - Shake'n'Vac
• "Screw yourself." - IKEA, 2004, Norway. External link: http://www.ikea.no/ms/no_NO/aktivitet/screw_yourself.html
• "Unbring." - IKEA, 2003, Canada.
• "Ring around the collar" - Wisk Detergent, 1968
• "A buck well spent" - Springmaid Sheets, 1948

Personal Care

• "99.44% Pure" - Ivory Soap
• "A totally organic experience" (not "orgasmic"!) - Clairol Herbal Essences
• "Absolute cleanliness is Godliness!" - Dr. Bronner's Magic Soap
• "Because I'm worth it" - L'Oral
• sometimes followed by, "Aren't you?"
• superseded by the less bitchy, "Because you're worth it"
• "Does She or Doesn't She? ...Only her Hairdresser Knows for Sure" - Clairol hair dye
• "For those who like the trade rough" - Travis aftershave
• "Good Morning! Have You Used Pear's Soap?" - Pear's Soap
• "I liked it so much I bought the company." - Remington shavers
• "I never knew you had dandruff" - Head & Shoulders shampoo
• "Is she or isn't she?" - Harmony hair spray
• "It Floats!" - Ivory Soap
• "It won't let you down" - Sure anti-perspirant
• "I've fallen and I can't get up!" - LifeCall Personal Emergency Response Systems
• "The mark of a man" - Old Spice aftershave
• "Maybe she's born with it, maybe it's Maybelline" - Maybelline (lipstick, makeup)
• "Preparing to be a beautiful lady" - Pear's Soap
• "Raise your hand if you're sure". - Sure, 1984, Wells, Rich, Greene
• "R-O-L-A-I-D-S spells Relief" - Rolaids (indigestion medicine)
• "The best a man can get" - Gillette razors
• "The Lynx effect" - Lynx deoderant
• "When a man you've never met before suddenly gives you flowers" - Impulse deoderant
• "Which twin has the Toni?" - Toni, 1946, Foote, Cone & Belding
• "You'll wonder where the yellow went when you brush your teeth with Pepsodent" - Pepsodent, 1956, Foote, Cone & Belding
• "Your fragrance. Your rules" - Hugo Boss Deep Red
• "The name on the world's finest blades" - Wilkinson Sword razors
• "Look sharp, feel sharp" - Gillette, 1940s
• "The Axe effect" - Axe deodorant
• "Look Ma, no cavities!" - Crest (toothpaste)
• "Always a bridesmaid, but never a bride" - Listerine, 1923
• "Want him to be more of a man? Try being more of a woman!" - Coty Perfumes
• "A little dab'll do ya" - Brylcreem, 1950s
• "Plop, plop, fizz, fizz, oh what a relief it is!" - Alka Seltzer
• "Promise her anything, but give her Arpege" - Arpege
• "Please don't squeeze the Charmin" - Charmin

Recreation, Entertainment, and Travel

• "... another shrimp on the barbie ..." - Australian Tourist Commission, 1984
• "Don't just book it. Thomas Cook it." - Thomas Cook, 1984, Wells, Rich, Greene
• "Get away!" - Lunn Polly
• "Get out there" - Royal Caribbean cruise lines
• "The happiest place on Earth" - Disneyland
• "I'm going to Disneyland!"
• "I love New York" - New York City, 1977–, Wells, Rich, Greene
• "It's so bracing" - Skegness
• "Serving All our Community. Brampton's Arts Group." - Visual Arts Brampton, 2003, Alphie and Bette
• "We love having you here" - Hampton Inn
• "Where wonders never cease" - Alton Towers
• "Your perfect trip" - Expedia
• "Winning is the mark of the Rebel." - Rebel Sport

Tobacco

• "Anyhow... Have a Winfield" - Winfield Cigarettes
• "Camels Soothe Your T-Zone" - Camel cigarettes
• "I'd walk a mile for a Camel" - Camel cigarettes, 1921 (by N.W. Ayer & Son)
• "Doctors Recommend Phillip Morris" - Phillip Morris tobacco products
• "Happiness is a cigar called Hamlet" - Hamlet cigars
• "I'd Walk a Mile for A Camel" - Camel cigarettes
• "It's that Condor moment" - Condor tobacco
• "Just What the Doctor Ordered" - L&M Cigarettes
• "More Doctors Smoke Camels than any other Cigarette" - Camel cigarettes
• "Not a Cough in a Carload" - Old Gold Cigarettes
• "Reach for a Lucky instead of a Sweet" - Lucky Strike Cigarettes
• "Taste Me! Taste Me! Come on and Taste Me!" - Doral Cigarettes
• "You're never alone with a Strand" - Strand Cigarettes
• "You've Come a Long Way, Baby" - Virginia Slims Cigarettes
• "Winston tastes good, like a cigarette should" - Winston Cigarettes

Stop smoking aids

• "It needn't be hell, with Nicotinel"
• "Don't Pass Gas" American Legacy Foundation 2005

Lodging

• "We'll leave the light on for you" - Motel 6

Transport

• "Getting There Is Half The Fun" - Cunard Line
• "Leave the driving to us" - Greyhound Lines
• "See what brown can do for you" - UPS
• "This is the age of the train" - British Rail
• "We're getting there" - much ridiculed British Rail slogan
• "When it absolutely has to get there overnight" - FedEx
• "See America at see level" - Amtrack

Airlines

• "Catch Our Smile" - PSA
• "Enjoy our company" - Sabena
• "Fly the friendly skies" - United Airlines, 1966–1997, Leo Burnett
• "It's time to fly" - United Airlines
• "I wish they all could be Caledonia girls" - Caledonia Airlines
• "Singapore Girl, you're a great way to fly" - Singapore Airlines
• "Something special in the air" - American Airlines
• "The top banana in the West" - Hughes Air West
• "The Wings of Man" - Eastern Airlines
• "The world's favourite airline" - British Airways
• "We love to fly and it shows" - Delta Air Lines
• "We really move our tail for you" - Continental Airlines
• "World class, worldwide" - Air Canada
• "ding You are now free to move about the country." - Southwest Airlines
• "Western Airlines - The only way to fly" - Western Airlines

Automobiles

• "A Better Idea" - Ford
• "Ford is the Best in Texas"
• "Ask the Man who Owns One" - Packard, 1925, Austin Bement
• "Bigger in Texas, Better in a Dodge"
• "Bloody Volvo driver" - Volvo, 2003
• "Oh what a feeling Toyota"
• "The Drive of your life." - Peugeot
• "Drivers wanted." - Volkswagen, 1995, Arnold Communications
• "Everything we do is driven by you" - Ford
• "Fahrvergngen" - Volkswagen, early 1990s
• "Have you driven a Ford lately?" - Ford
• "If only everything in life was as reliabale as a Volkswagen"
• "It's a Skoda. Honest." - Skoda, 2000, Fallon
• "Like a rock" - Chevrolet Trucks
• "The lion leaps from strength to strength" - Peugeot, 1980s
• "Once driven, forever smitten" - Vauxhall Motors, 1980s
• "Papa?" "Nicole?" - Renault Clio
• "Passion for the road" - Mazda, 1990s
• "The power of dreams" - Honda
• "Put the fun back into driving." - Vauxhall Motors
• "Quality is job one" - Ford
• "The Real Thing" - Ford Australia, 1970s
• "Right service. Right price." - Meineke
• "See the USA in your Chevrolet!" - Chevrolet 1950's
• "Sheer driving pleasure" - BMW
• "Sooner or later, you'll own Generals" - General Tires Corp.
• "Standard of the World" - Cadillac from 1950's through 1970's
• "State of Independence" - Saab 2000s
• "The answer's yes. Now what's the question?" - Unipart car spares, 1970s
• "Think Small" - Volkswagen, 1962, Doyle Dane Bernbach
• "Time to Re-Tire" - Fisk tires
• "The ultimate driving machine" - BMW
• "Unique in All the World" - Ford Ford Thunderbird 1960's
• "Vorsprung durch Technik" - Audi
• "We are professional grade" - GMC Truck
• "We make it simple" - Honda, circa: 1980's
• "You can with a Nissan"
• "Your Next Car" - Chrysler, 1950's
• "Zoom Zoom Zoom" - Mazda, 2000s
• "An American revolution" - Chevrolet, 2000s
• "The Penalty of Leadership" - Cadillac, 1915
• "Built for the road ahead - Ford, 2004

Car Rental

• "We're number two. We try harder." - Avis Rent-a-Car
• "Let Hertz put you in the driver's seat" - Hertz Car Rental
• "We pick you up." - Enterprise Car Rental

Petroleum

• "Beyond Petroleum" - BP
• "Go well. Go Shell" - Shell Oil
• "Put a tiger in your tank" - Esso/Exxon
• "Pump your money back into Canada" - Petro Canada, early 1980s
• "The spirit of '76" - Unocal
• "You can be sure of Shell" - Shell Oil, 1982
• "Liquid engineering" - Castrol oil, 1970s
• "You can trust your car to the man who wears the star" - Texaco Service Stations

Government, Military

• "An army of one" - United States Army, 2001
• "Be all you can be" - US Army, 1981-2001, N.W. Ayer & Son
• "Be the best" - British Army
• "I want YOU for the US Army" - World War I and World War II
• "Loose Lips Sink Ships" - World War II
• "Only you can prevent forest fires" - United States Forest Service
• "The Army National Guard, You Can" - US Army National Guard, in use around 2001-2003 if not more years than that
• "The toughest job you'll ever love" - Peace Corps
• "There's no life like it" - Canadian Armed Forces
• "The Army. The Edge" - Australian Army

Social, Public Service

• "A mind is a terrible thing to waste." - United Negro College Fund
• "Friends Don't Let Friends Drive Drunk" - United States Department of Transportation
• "Give a hoot, don't pollute" - United States Forest Service
• "Klunk! Klick! Every trip" - UK Public Information Film for seat belts
• "Parents who use drugs have kids who use drugs" - The Partnership for a Drug-Free America
• "Take a bite out of crime!" - National Crime Prevention Council
• "Think once, think twice, think bike" - UK Public Information Film
• "This is your brain. This is your brain on drugs. Any questions?" - The Partnership for a Drug-Free America
• "You could learn a lot from a dummy. Buckle Up." - National Highway Traffic Safety Administration
• "Getting Things Done." - AmeriCorps national service program
• "The toughest job you'll ever love." - United States Peace Corps
• "Stop, Look and Listen - remember the Green_Cross_Code" - UK road safety slogan
• "There are a million and one excuses for not wearing a safety belt. Some are real killers." - American Safety Council

Politics/Advocacy

• "Objects in your mirror are closer than they appear." - John Edwards campaign slogan in the 2004 primaries when he was still running for president.
• "It's morning again in America" - Reagan for Persident, 1984
• "St. Augustine founded it. Becket died for it. Chaucer wrote about it. Cromwell shot at it. Hitler bombed it. Time is destroying it. Will you save it?" - Canterbury Cathedral*

Education

• "They laughed when I sat down at the piano, but when I started to play!" - U.S. School of Music

Miscellaneous

• "When you care enough to send the very best" - Hallmark
• "The instrument of the immortals" - Steinway & Sons

See also

• slogan
• advertising slogan
• advertising
• promotion
• marketing

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