|
|
|
|
|
Kansei EngineeringKansei Engineering is a method for translating feelings and impressions into product parameters. The method was invented in the 1970ies by Professor Mitsuo Nagamachi (Dean of Hiroshima International University). He recognized that companies often want to assess the customers impression of their products. Kansei Engineering can "measure" the feelings and shows the relationship to certain product properties. In consequence, products can be designed to bring forward the intended feeling. An example: Sports cars can be described with adjectives like sporty, powerful, elegant. But, which parameters influence these impressions? Kansei Engineering can show to what extend, e.g. the suspension, the gear ratio and the engine power, have an effect on these impressions. Moreover, target values for the mentioned product properties can be derived. Several success stories contribute to the sound record Kansei Engineering has nowadays in Japanese companies. Mazda used Kansei Engineering in the development of its model Miata (in Europe: MX 5). Now the Miata is the best sold sports coupe in the world. When Sharp introduced a new developed video camcorder having a LCD-display instead of a conventional ocular, they increased the market share in this segment from 3% to 24%. Even in this case Kansei Engineering identified the customers demands on the new product leading to the new concept. A third example showing the wide product range Kansei Engineering is dealing with is Wacoal. This underwear producing company collected Kansei data about the usage of a common brassiere and designed based on this information a new model, which is called Good-Up Bra. Their market share topped at 42% on Japanese markets. External links * The Japan Society of Kansei Engineering
|
 |
|
| Copyright 2005-2009 OnPedia.com. All Rights Reserved |
|
|