joe isuzu

Joe Isuzu was a fictional spokesman used in a series of television advertisements for Isuzu Motors. Created by the Madison Avenue ad agency Della Femina, Travisano, and Partners, the segments aired on American television in 1986-90, reaching their zenith in 1987 after the character was featured during Super Bowl XXI. Played by actor David Leisure, Joe Isuzu was a pathological liar who told outrageous and overinflated claims about Isuzu's cars. The campaign was resurrected briefly in 2001 to promote the Isuzu Axiom. Famous quotes:

"You have my word on it."
"If I'm lying, may lightning hit my mother."
"It has more seats than the Astrodome!"
"Hi, I'm Joe Isuzu and I used my new Isuzu pickup truck to carry a 2,000 pound cheeseburger."

Isuzu, Joe

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