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Internal CommunicationThe dictionary defines communication as an exchange of information. There are two keywords here: information and exchange. So basically, communication consists in transmitting "information". This does not address the topic about which information is to be transmitted. Overall, one can say, communication transits information not only about facts but also emotions. This brings us to the second keyword, "exchange". This means there is a sender and a receiver in the process of communication. The question is valid in which sense the receiver is active and if communication then infers a two way process (in other words a dialogue, not a monologue). If we now move to the management of communication, we could describe this as follows: communication management involves strategies, policies and an integrated infrastructure of communication channels. To define internal communication we could then say that internal communication deals with the exchange of information (in various ways or direction) to create understanding, and means to promote positive attitudes and behaviours that help achieve organisational success.
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