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Intercontinental Hotels GroupInterContinental Hotels Group is a multinational hospitality corporation. InterContinental was created in 2003 after the company – then Six Continents PLC – split into two daughter companies: Mitchells & Butlers to handle restaurant assets and InterContinental to focus solely on hotels. The company was previously known as Bass Hotels & Resorts, but had to give up that name when it sold the Bass Brewers division. InterContinental Hotels Group can be traced back to 1777 when William Bass began a brewery in Burton-upon-Trent. In 1876 their red triangle trademark was the first registered in the United Kingdom. In 1989 the UK limited the number of pubs brewers could directly own, so Bass began to grow their small line of hotels. In 1990 they purchased Holiday Inn International from Kemmons Wilson, expanding themselves into North America. In March 1998 they acquired the InterContinental brand, expanding into the luxury market. In 2000 the company sold its brewing assets (and the rights to the Bass name) to the major Belgian brewer Interbrew for 2.3 billion. InterContinental brands External links
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