Inca Kola

Inca Kola is a cola soft drink made in Peru. It is common in parts of South America, but has enjoyed no major success in other continents. The sweet flavor reminds some people of bubble-gum. It is one of very few soft drinks which outsells Coca Cola in a particular country. Hence, in 1999 Coca Cola bought 50% of its rival's shares. Therefore nowadays the Lindley Corporation, owner of the brand, also bottles Coca Cola for the Peruvian market, but Peruvians continue to prefer Inca Kola. In 1999, Coca Cola also acquired the trademark Inca Kola for everywhere outside Peru. In Peru it is still held by the Lindley Corporation. Inca Kola is yellowish-gold in color, and sold in a can of the same color with an Inca motif. Some Peruvians say that Inca Kola reminds them of bubble gum and also smells like it.

 

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