Harry And Louise
Harry and Louise
was a
television commercial
aired by the
health insurance
industry in opposition to President
Bill Clinton
's
proposed health care plan
in
1993
. The ad depicted a
middle class
couple despairing over the allegedly bureaucratic nature of the plan and urged viewers to contact their representatives in
Congress
. It was widely credited as being a major factor in the plan's ultimate defeat, and is often cited as a landmark moment in the use of
public relations
techniques for
lobbying
. The couple made a brief return in an unrelated
2002
ad advocating
human cloning
for therapeutic purposes.
External links
Profile of the ad by the agency that produced it
Disinfopedia coverage of the campaign
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