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Hamm's BeerHamm's is the name of a brand of beer produced by Miller Brewing, with limited distribution in North America. It is sold in several varieties: the original Hamm's, a pale lager; Hamm's Golden Draft; and Hamm's Special Light. The name is most famous not for the company's beverages, however, but for its advertising jingle and for its mascot, the Hamm's Beer bear. The original jingle, first used on radio and later extended to television, was derived from "From The Land of Skye-Blue Water," a 1937 song setting the words of a 1909 poem by Charles Wakefield Cadman to music by Nelle Richmond Eberhart. It started with the beating of tom-tom drums, after which a chorus intoned - From the Land of Sky Blue Wa-aters (Wa-aters),
- From the land of pines, lofty balsam,
- Comes the beer refreshing,
- Hamm's the beer refreshing.
- (da-da-dum-dum-dum)
Even more famous was the Hamm's Beer bear. The bear was incorporated into the first campaign produced by the Campbell-Mithun advertising agency, which sought to emphasized the supposedly superior cleanliness and naturality of Hamm's beer owing to its clear water and production in pristine Minnesota, the "enchanted Northland." The first television commercial depicted animated beavers beating their tails to the tom-tom beat of the jingle, as well as live action shots of the forests and lakes of the "enchanted Northland." The second, produced in 1952, introduced the clumsy dancing black-and-white cartoon "Beer Bear," actually named "Sascha," which proved so popular it was used for the next three decades. The original Hamm's was established in 1865 when Theodore Hamm, a German immigrant, inherited the Excelsior Brewery from his friend and business associate, A. F. Kellar. Kellar had constructed his brewery over artesian wells in a section of the valley of the Phalen Creek valley near St. Paul, Minnesota, known as Swede's Hollow. Hamm hired Christopher Figg to be his masterbrewer, and by the 1880s the T. Hamm Brewing Company was reckoned the second largest in Minnesota. His son, William, and grandson, William Jr. inherited the operation in 1903. During Prohibition the company survived by producing soft drinks and other food products, leaving it in a position to expand rapidly through acquisitions after the repeal of Prohibition in 1933. In 1968 the company was acquired by the Heublein Brewing Company, which sold it to Olympia. In 1980 Olympia merged with Pabst, which was acquired by Stroh's in 1984 and it by Miller Brewing in 1999. The future of the brand is uncertain. External links
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