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Glv-8Australia's first regional television station, GLV-10 began transmission Saturday December 9, 1961. The station licensed coverage area including the Gippsland and Latrobe Valley regions of Eastern Victoria. GLV-10 pioneered the live relay of television programs from Melbourne, including In Melbourne Tonight from GTV-9. Being the sole commercial station in the region, GLV's program lineup included local programs such as news and children's programs, combined with programs selected from the capital city commercial networks Seven Network, Nine Network and Ten Network. In the 1970s GLV-10 formed an affiliation with BCV-8 Bendigo and STV-8 Mildura with the stations sharing a common program schedule. In January 1980, GLV-10 changed frequency to GLV-8 to allow neighbouring Melbourne television station ATV-0 to convert to the channel 10 frequency. In 1982, GLV-8, BCV-8 and STV-8 were branded Southern Cross TV8. This was changed to Southern Cross Network in March 1989. In 1992, Southern Cross Network (BCV-8 and GLV-8) formed the Ten Network affiliate in regional Victoria as it expanded transmission to the areas of Shepparton, Ballarat and Albury. Southern Cross Network became SCN TV in September 1993, and then Ten Victoria in May 1994 adopting the logo of the Ten Network. GLV-8's local news service was axed in May 1994 in favour of a relay of news from ATV-10. During 2000, GLV-8 converted to UHF channel 37. The move was to enable Melbourne station GTV-9 to begin digital transmissions on VHF channel 8 without interfering with GLV's signal. In 2002, Ten Victoria became Southern Cross TEN. GLV is owned and operated by Southern Cross Broadcasting.
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