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George DaviesGeorge Davies (born 1941) is the fashion visionary who founded 'Next' in the eighties and 'George at Asda' in the nineties. Per Una is his fashion collection for the new millennium. Launched in September 2001, the collection is available exclusively from over 170 Marks & Spencer stores. Being passionate about fashion and style, Per Una symbolizes everything that George wants to achieve for his clothing collection, this includes the three hearts logo which was inspired by a postcard he saw on holiday. With Italy being a major influence in feel, quality and studio location, per una simply means for 'one woman' in Italian. The collection is all about a fashion attitude with a lifestyle appeal and this is a range that appeals to women of all ages and tastes. Women want a wearable wardrobe that is easy to piece together but has a high fashion look. Per Una is that collection. George has invested his personal wealth in the project and says, "Per Una is a bit of an obsession for me really but I truly love it. The work is something that I just have to do- its something I live for rather than just do." Biography - 1941 - George born in Crosby, Liverpool
- 1967 - George leaves his dentistry degree at Birmingham University, to start his career as a buyer for Littlewoods
- 1972 - Starts his own company, 'Schoolcare'
- 1982 - He launches the giant retail chain, 'Next'
- 1990 - Launches the clothing label, 'George at Asda'
- 2000 - Resigns from Asda after takeover by Walmart
- 2001 - per una exclusive to Marks & Spencer launches on September 28th
- 2002 - Extend to Franchise Stores around the world
- 2002 - Launch Collezione Italia, a premium collection designed in Italy in August
- 2004 - Launch per una due, the funky younger sister of per una - May
- 2004 - Launch per una Beauty - Fragrance and Cosmetics - October
Awards and Honours - 1985 - Guardian Young Businessman of Year
- 1987 - Wood Mackenzie Retailer of Year
- 1987 - FRSA (Fellow Royal Society of Arts)
- 1988 - Marketing Personality of Year
- 1988 - Senior Fellow Royal College of Art
- 1989 - Hon DBA Liverpool Poly
- 2002 - Hon DDes Middlesex University
- 2003 - Drapers Record Lifetime Achievement Award
- 2004
- April - Honorary Fellowship of the Society of Dyers and Colourists
- May - Forum Award from TextilWirtschaft Magazine
- September - Blueprint Designer behind the Brand' National Portrait Gallery
- September - Prima Award 'Designer of the Decade'
* undated - Doctor of Letters Herriott Watt University -
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