|
|
|
|
|
Foot-in-the-door Technique'''A technique in which compliance is gained for a relatively large request by first gaining compliance to a relatively minor request; the compliance with the minor request positively affects later compliance with the larger request. For example, getting someone to make a small donation to a charity can be used to increase the probability that he/she will donate more later. The first, small request is the foot in the door. Dictionary of Marketing Terms http://www.marketingpower.com/mg-dictionary-view4017.php'''
|
 |
|
| Copyright 2005-2009 OnPedia.com. All Rights Reserved |
|
|