Esmond Harmsworth, 2Nd Viscount Rothermere

Esmond Cecil Harmsworth (May 29, 1898-July 12, 1978) became 2nd Viscount Rothermere in 1940. He was the chairman of Associated Newspapers from 1932 to 1971, after which he assumed the titles of President and Director of Group Finance, and chairman of Daily Mail & General Trust Ltd., the parent company, from 1938 until his death. His father, Harold Sydney Harmsworth, 1st Viscount Rothermere, had been the financial wizard behind the creation of the Daily Mail in partnership with his brother Alfred Harmsworth, 1st Viscount Northcliffe. After 1922 the DMGT company was created to control the newspapers that Lord Rothermere retained after Lord Northcliffe's death (The Times, for example,was sold). As his father dabbled in association with the Nazis and a flirtation with becoming King of Hungary, it fell to Esmond Harmsworth to manage the businesses, which he did with sufficient skill that they remain firmly under family control today, majority ownership being voted by his grandson the 4th Viscount Rothermere and a significant minority by Vyvyan Harmsworth, the 2nd Viscount's son by his last marriage. Never as flamboyant as his father or his son,he wielded his power on Fleet Street alongside other press lords whose families have all relinquished control of their holdings today. Harmsworth, Esmond Rothermere, 2nd Harmsworth, Esmond Harmsworth, Esmond

 

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