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Doubleclick - For the computer term: Double-click (computing)
DoubleClick is an Internet marketing company that coordinates advertisers with other websites to help promote their product or service. History Listed as DCLK on the NASDAQ, DoubleClick was founded in 1996, and is well established in internet marketing. They were one of the few dot-coms to survive the dot-com bubble burst. DoubleClick's President is David S. Rosenblatt, its CEO and Director is Kevin P. Ryan. Their global headquarters are located in New York at: - 111 Eighth Avenue
10th Floor
New York, NEW YORK 10001
1 212 683-0001
Fax: 212-287-1203
Spyware controversy DoubleClick is at the center of a controversy over spyware installed to track users as they travel from website to website and record what commercial advertisements they view and select while browsing. Most users visiting a DoubleClick enabled site are not aware that spyware and cookies are installed on their computers, which can be used throughout all sites using DoubleClick to track their online transactions, visits, and interests. Recently, DoubleClick garnered some negative publicity from privacy advocates when they merged with Abacus Direct. The main problem was a possible invasion of privacy. The data collected by DoubleClick.com combines an individual IP address with a user's surfing habits. However, with the merger with Abacus Direct, an IP address can be matched with more recognizable personal information such as a name. Some groups claim that DoubleClick can read sensitive system files such as a browser's cache, cookies left by other websites, and Microsoft's index.dat file. Despite the negative publicity, DoubleClick.com is still among the top visited sites on the Internet (i.e. being ranked #34 on Alexa).
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