coors brewing company

The Coors Brewing Company is one of the world's largest brewers of beer.

History

The Coors Brewing Company is the principal subsidiary of the Adolph Coors Company. In 1873, German immigrant Adolph Coors established a brewery in Golden, Colorado. His American lager, nicknamed the "Banquet Beer" and now known as "Coors Original," is said to take its flavor from the pure water of the Rocky Mountains. Coors' company survived the prohibition era in America by producing malted milk and other related products. For most of its history, Coors was mostly a regional product, confined to the American west. This made it a novelty on the east coast, and visitors returning from the western states often made a point of bringing back a case. This iconic status was reflected in pop culture: in 1977 the movie Smokey and the Bandit centered around an illegal shipment of Coors from Texas to Georgia. The company finally achieved nationwide distribution in the US in the early 1990s. Coors introduced the Aluminium can. Coors also at one time made ceramic products under the name Coors Ceramics; they spun off that business, now known as CoorsTek. In 2003, Coors was the third largest producer of beer in the United States, and the second largest brewer in the United Kingdom through its subsidiary, Coors Brewing Limited. There it controls the UK's most popular brew, Carling. On July 22, 2004 the company announced it would be merging with Canadian brewer Molson, to create the word's fifth-largest brewing company. The anticipated name for the company is Molson Coors Brewing Co. Through its owners and foundation, Coors also has played a prominent role in American politics and public policy, supporting many conservative causes, including The Heritage Foundation, one of the world's most influential conservative public policy research institutes.