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Coolidge EffectIn biology, the term Coolidge effect describes the re-arousal of a male animal by the introduction of a new female. Some researchers think that exposure to the pheromones of a new female is a significant factor in this phenomenon. The term comes from an old joke according to which President Calvin Coolidge and his wife visited a government farm one day and were taken around on separate tours. Mrs. Coolidge, passing the chicken pens, inquired of a supervisor whether the roosters copulated more than once a day. "Yes," the man said. "Dozens of times." "Tell that," Mrs. Coolidge replied, "to the President!" Some time later the President, passing the same pens, was told about the roosters - and about his wife's remark. "Same hen every time?" he asked. "Oh, no, a different one each time," the supervisor replied. "Tell that," Coolidge said with a sly nod, "to Mrs. Coolidge." The Coolidge effect has sometimes been mentioned as an explanation of why pornographic images (of the female) are exciting to the male. See also External links - http://www.uno.edu/~asoble/pages/bermant.htm
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