Communication Planning

• in change management situations where communication can counter the anxiety triggered by organizational changes
• in crisis management such as the Tylenol scare or the Union Carbide Bhopal incident

• Internal: rolling out a new benefit program to the employees of the business
• External: letting the shareholders know about a new stock offering; letting customers know about a new product offering

• communication vision
• philosophy
• communication and informatios goals
• content and meaning all oraganizational messages
• credibility
• message
• channel
• audience
• timing
• effectiveness

Also see

• communication management
• content mangement

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