Cocacolonization
Cocacolonization
or
coca-colonization
is a term for
globalization
, often used pejoratively to liken globalization to
Westernization
or
Americanization
. Although it is sometimes used more benignly, often the term implies that globalization is either:
a concept lacking depth and merely about the importation of
Western
or
American
goods
, or
a dangerous
invasion
of Western or American
cultural values
The term is a
portmanteau
of the term
colonization
and the name of the giant
soft drink
corporation
Coca-Cola
which produces the product of the same name.
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