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CalgonCalgon is the name and registered trademark of a corporation that produces soaps, laundry aids, detergents, and personal hygiene products. In Canada and the United States Calgon is most closely associated with its brand of water softener, and its line of scented bath products for scented bath gels and lotions. In North American Pop Culture, Calgon's advertisements have generated several popular catch phrases and/or definitions. In one advertisement a woman is seen in a chaotic home scenario. As her tension rises she utter's her famous line "Calgon, take me away!", and is then seen relaxing in a luxurious bath in a quiet room. Despite being viewed as somewhat sexist (ie. that women need to rescued from chaotic situations), the commercial is viewed as having been a success since people still remember it even though it has not been aired in many years. Even today, a difficult day or situation is often referred to as a Calgon moment. The other famous advertisement is the commercial for Calgon water softener. A caucasian woman with an American accent asks "Mr. Lee" (who owns a laundry shop) how does he get her shirts so clean. He replies, with what appears to be a Chinese accent "Ancient Chinese secret." The scene changes to Mrs. Lee, who is in an adjoining room. Mrs. Lee is also ethnically Chinese, but she speaks English with a thoroughly American accent, and explains to the audience that her husband's "ancient Chinese secret" is that he uses Calgon water softener. Mrs. Lee ultimately gives the secret away by sticking her head into the front room where Mr. Lee and the customer are standing, and shouts "We need more Calgon!" To which the customer replies "Ancient, Chinese secret, huh!" This commercial is one also remembered by people many years after it has aired. It has been viewed by some groups as being stereotypical, that all laundry services are run by Chinese immigrants.
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