boss (soft drink)

Boss (ボス) is the brand name of canned and plastic bottled coffee and coffee-flavored beverage sold by Suntory in Japan. It was released in 1992. The package features a image of middle-aged man facing left with a pipe in his mouth. Like the package, it targets the market of mid 20s to late 40s and 50s. Boss brand is known for its aggressive campaigns which use a jacket nicknamed Boss Jan(BOSSジャン) as a promotional item.

Product Lists

(As of November 2004)

Bossccino
Bosspresso
Boss 微糖・深煎り (Bito Fukairi)
Boss Caf Au Lait
Boss Calorie Off
Boss デミタス (Demitasu)
Boss デミタス (Demitasu) Latte
Boss Double Black
Boss 深煎り (Fukairi) Super
Boss 休憩中 (Kyukeichu)
Boss 無糖 (Muto) Black
Boss Rainbow Mountain Blend
Boss 仕事中 (Shigotochu)
Boss Super Blend

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