Blogosphere

Blogosphere (alternate: blogsphere) is the collective term encompassing all weblogs or blogs. Weblogs are heavily interconnected; bloggers read other blogs, link to them, and reference them in their own writing. Because of this, the interconnected blogs have grown their own culture. Sites such as Technorati, Blog Street and Truth Laid Bear track the interconnections between them. Weblogs tend to be about a variety of subjects. The form weblogs can take ranges from a simple list of personal links to diary-style. From the beginning, many weblogs have dealt with current events and politics. Within business circles there is a particular focus on influentials and other forms of early adopter. The challenges of using blogging as a medium for advertising have been covered by Fortune magazine and Forbes magazine. Tools have been developed to track how fast a meme spreads through the blogsphere, in order to track which sites are the most important for gaining early recognition. The term was coined on September 10, 1999 by Brad L. Graham, as a joke. http://www.bradlands.com/weblog/1999-09.shtml It was re-coined in 2001 by William Quick (quite seriously) and was quickly adopted and promulgated by the warblog community. The term bears a similiarity to a much older word: "logosphere". In the Greek roots, "logo" means word, and "sphere" can be interpreted as "world", resulting in "the world of words", the universe of discourse.

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