badge engineering

Badge engineering is a term that describes the rebadging of one model of car as another. This often occurs when two companies pool resources by operating a joint venture or merging their operations. While originally, differences were confined to the badges used on the model, more typically it involves slight styling differences, usually with different headlights and rear lights. It also occurs when an individual manufacturer owns a portfolio of different brands, and markets the same car under a different brand in different territories. Language problems can also mean that a car has to be given a different name in a certain country.

Current Examples

Model>

b>Rebadged As	Where
a href="/encyclopedia/Daewoo-Kalos" title="Daewoo Kalos">Daewoo Kalos	Chevrolet Aveo	United States, Canada, South Africa, Middle East
i>also as	Suzuki Swift+	Canada
i>and as	Pontiac Wave	Canada
a href="/encyclopedia/Daewoo-Lacetti" title="Daewoo Lacetti">Daewoo Lacetti	Suzuki Reno	United States
i>also as	Chevrolet Optra5	Canada
a href="/encyclopedia/Daewoo-Tacuma" title="Daewoo Tacuma">Daewoo Tacuma	Chevrolet Vivant	South Africa
a href="/encyclopedia/Daewoo-Nubia" title="Daewoo Nubia">Daewoo Nubia	Chevrolet Optra	Canada, South Africa, Thailand
i>also as	Suzuki Forenza	United States
i>and as	Buick Excelle	China
a href="/encyclopedia/Daewoo-Magnus" title="Daewoo Magnus">Daewoo Magnus	Suzuki Verona	United States, Canada
i>also as	Chevrolet Epica	Canada
a href="/encyclopedia/Holden-Commodore" title="Holden Commodore">Holden Commodore	Chevrolet Lumina/Omega	Middle East, Southern Africa, Southeast Asia, (as Lumina) South America (as Omega)
a href="/encyclopedia/Holden-Monaro" title="Holden Monaro">Holden Monaro	Vauxhall Monaro	United Kingdom
i>also as	Pontiac GTO	United States
i>and as	Chevrolet Lumina Coupe	Middle East
a href="/encyclopedia/Holden-Statesman" title="Holden Statesman">Holden Statesman	Chevrolet Caprice	Middle East
a href="/encyclopedia/Honda-Civic" title="Honda Civic">Honda Civic	Rover 400	Europe
a href="/encyclopedia/Isuzu-Trooper" title="Isuzu Trooper">Isuzu Trooper	Holden Jackaroo	Australia, New Zealand
i>also as	Opel Monterey	Europe
a href="/encyclopedia/Isuzu-MU" title="Isuzu MU">Isuzu MU	Opel/Vauxhall/Holden Frontera	Europe (as Opel), except UK (as Vauxhall) Australia (as Holden)
i>also as	Honda Passport	North America
a href="/encyclopedia/Mazda-323" title="Mazda 323">Mazda 323	Ford Activa	Taiwan
i>also as	Ford Lynx	Southeast Asia
a href="/encyclopedia/Opel-Corsa" title="Opel Corsa">Opel Corsa A	Buick Sail	China
a href="/encyclopedia/Opel-Zafira" title="Opel Zafira">Opel Zafira	Subaru Traviq	Japan
a href="/encyclopedia/Peugeot-807" title="Peugeot 807">Peugeot 807	Citron C8	Europe
i>also as	Fiat Ulysse	Europe
i>also as	Lancia Phedra	Europe
a href="/encyclopedia/Porsche-Cayenne" title="Porsche Cayenne">Porsche Cayenne	Volkswagen Touareg	North America
a href="/encyclopedia/Renault-Kangoo" title="Renault Kangoo">Renault Kangoo Express	Nissan Kubistar	Europe
a href="/encyclopedia/Renault-Clio-Symbol" title="Renault Clio Symbol">Renault Clio Symbol	Nissan Platina	Mexico
a href="/encyclopedia/Renault-Trafic" title="Renault Trafic">Renault Trafic	Nissan Primastar	Europe
i>also as	Opel/Vauxhall Movano	Europe (as Opel), except UK (as Vauxhall)
a href="/encyclopedia/Subaru-Impreza" title="Subaru Impreza">Subaru Impreza	Saab 9-2x	North America
a href="/encyclopedia/Suzuki-Ignis" title="Suzuki Ignis">Suzuki Ignis	Holden Cruze	Australia, New Zealand
i>also as	Chevrolet Cruze	Asia
a href="/encyclopedia/Suzuki-Wagon-R" title="Suzuki Wagon R">Suzuki Wagon R	Opel/Vauxhall Agila	Europe
a href="/encyclopedia/Toyota-Matrix" title="Toyota Matrix">Toyota Matrix	Pontiac Vibe	North America

Past examples

Model>

b>Rebadged As	Where
a href="/encyclopedia/Chevrolet-Cavalier" title="Chevrolet Cavalier">Chevrolet Cavalier	Toyota Cavalier	Japan
a href="/encyclopedia/Chevrolet-Chevette" title="Chevrolet Chevette">Chevrolet Chevette	Pontiac Acadian	Canada
a href="/encyclopedia/Chevrolet-Corsica" title="Chevrolet Corsica">Chevrolet Corsica	Pontiac Tempest	Canada
a href="/encyclopedia/Chevrolet-Venture" title="Chevrolet Venture">Chevrolet Venture	Opel/Vauxhall Sintra	Europe (as Opel), except UK (as Vauxhall)
a href="/encyclopedia/Chrysler-Horizon" title="Chrysler Horizon">Chrysler Horizon	Dodge Omni	United States
i>also	Plymouth Horizon	United States
a href="/encyclopedia/Ford-Contour" title="Ford Contour">Ford Contour	Mercury Mystique	United States
a href="/encyclopedia/Ford-Escort" title="Ford Escort">Ford Escort (US)	Mercury Lynx	United States
a href="/encyclopedia/Ford-Escort" title="Ford Escort">Ford Escort	VW Pointer	South America
a href="/encyclopedia/Ford-Explorer" title="Ford Explorer">Ford Explorer (2dr)	Mazda Navajo	United States
a href="/encyclopedia/Ford-Fiesta" title="Ford Fiesta">Ford Fiesta	Mazda 121/Soho	Europe (as 121), Southern Africa (as Soho)
a href="/encyclopedia/Ford-Laser" title="Ford Laser">Ford Laser	Mercury Tracer	United States
a href="/encyclopedia/Ford-Scorpio" title="Ford Scorpio">Ford Scorpio	Merkur Scorpio	United States
a href="/encyclopedia/Ford-Sierra" title="Ford Sierra">Ford Sierra XR4i	Merkur XR4Ti	United States
a href="/encyclopedia/Ford-Verona" title="Ford Verona">Ford Verona	VW Apollo	Brazil
a href="/encyclopedia/Hillman-Avenger" title="Hillman Avenger">Hillman Avenger	Plymouth Cricket	United States
i>also	Dodge Polara/1500	Brazil (as Polara) Argentina (as 1500)
a href="/encyclopedia/Holden-Commodore" title="Holden Commodore">Holden Commodore	Toyota Lexcen	Australia
a href="/encyclopedia/Honda-Ballade" title="Honda Ballade">Honda Ballade	Triumph Acclaim	Europe
a href="/encyclopedia/Honda-Civic" title="Honda Civic">Honda Civic	Rover 200	Europe
a href="/encyclopedia/Honda-Concerto" title="Honda Concerto">Honda Concerto	Rover 400	Europe
a href="/encyclopedia/Honda-Integra" title="Honda Integra">Honda Integra	Rover Integra	Australia
a href="/encyclopedia/Honda-Quintet" title="Honda Quintet">Honda Quintet	Rover Quintet	Australia
a href="/encyclopedia/Hyundai-Excel" title="Hyundai Excel">Hyundai Excel	Mitsubishi Precis	United States
a href="/encyclopedia/Isuzu-Aska" title="Isuzu Aska">Isuzu Aska	Holden Camira	New Zealand
a href="/encyclopedia/Isuzu-I-Mark" title="Isuzu I-Mark">Isuzu I-Mark	Chevrolet Spectrum	United States, Canada
i>also as	Pontiac Sunburst	Canada
a href="/encyclopedia/Isuzu-Piazza" title="Isuzu Piazza">Isuzu Piazza	Holden Piazza	Australia
a href="/encyclopedia/Isuzu-Trooper" title="Isuzu Trooper">Isuzu Trooper	Vauxhall Monterey	UK
i>also as	Acura SLX	United States
a href="/encyclopedia/Isuzu-MU" title="Isuzu MU">Isuzu MU	Opel/Vauxhall/Holden Frontera	Europe (as Opel), except UK (as Vauxhall) Australia (as Holden)
i>also as	Honda Passport	North America
a href="/encyclopedia/Isuzu-Impulse" title="Isuzu Impulse">Isuzu Impulse	Geo Storm, Asna Sunfire	United States (as Geo), Canada (as Geo and Asna)
a href="/encyclopedia/Kia-Avella" title="Kia Avella">Kia Avella	Ford Aspire/Festiva	United States (as Aspire), Australasia (as Festiva)
a href="/encyclopedia/Kia-Sephia" title="Kia Sephia">Kia Sephia	Timor	Indonesia
a href="/encyclopedia/Lancia-Delta" title="Lancia Delta">Lancia Delta	Saab 600	Sweden
a href="/encyclopedia/Land-Rover-Discovery" title="Land Rover Discovery">Land Rover Discovery	Honda Crossroad	Japan
a href="/encyclopedia/Mazda-121" title="Mazda 121">Mazda 121	Ford Festiva	North America, Asia, Australasia
a href="/encyclopedia/Mazda-323" title="Mazda 323">Mazda 323	Ford Laser	Asia, Australasia, Southern Africa, Caribbean
i>also as	Ford Tonic	South Africa
i>and as	Sao Penza	United Kingdom
a href="/encyclopedia/Mazda-626" title="Mazda 626">Mazda 626	Ford Telstar	Asia, Australasia, Southern Africa
a href="/encyclopedia/Mitsubishi-Sigma" title="Mitsubishi Sigma">Mitsubishi Sigma	Lonsdale	United Kingdom
i>also as	Chrysler Sigma	Australia
a href="/encyclopedia/Mitsubishi-Eclipse" title="Mitsubishi Eclipse">Mitsubishi Eclipse	Eagle Talon	United States
i>also as	Plymouth Laser	United States
a href="/encyclopedia/Morris-Marina" title="Morris Marina">Morris Marina	Leyland Marina	Australia
i>also as	Austin Marina	Canada, South Africa
i>and as	Austin America	United States
a href="/encyclopedia/Nissan-Cherry" title="Nissan Cherry">Nissan Cherry	Alfa Romeo Arna	Europe
a href="/encyclopedia/Nissan-Patrol" title="Nissan Patrol">Nissan Patrol	Ford Maverick	Europe
a href="/encyclopedia/Nissan-Pintara" title="Nissan Pintara">Nissan Pintara	Ford Corsair	Australia
a href="/encyclopedia/Nissan-Pulsar" title="Nissan Pulsar">Nissan Pulsar	Holden Astra	Australia
a href="/encyclopedia/Opel-Commodore" title="Opel Commodore">Opel Commodore	Vauxhall Viceroy	United Kingdom
a href="/encyclopedia/Opel-Kadett" title="Opel Kadett">Opel Kadett	Vauxhall Astra	United Kingdom
i>also	Isuzu Gemini	Japan
i>also	Pontiac LeMans	United States, Canada
i>also	Asna SE	Canada
i>and as	Passport Optima	Canada
a href="/encyclopedia/Opel-Omega" title="Opel Omega">Opel Omega	Cadillac Catera	United States
a href="/encyclopedia/Opel-Senator" title="Opel Senator">Opel Senator/Monza	Vauxhall Royale	United Kingdom
a href="/encyclopedia/Oltcit" title="Oltcit">Oltcit	Citron Axel	Europe
a href="/encyclopedia/Peugeot-104" title="Peugeot 104">Peugeot 104	Citron LN	Europe
i>also as	Talbot Samba	United Kingdom
a href="/encyclopedia/Peugeot-806" title="Peugeot 806">Peugeot 806	Citron Evasion	Europe
i>also as	Fiat Ulysse	Europe
i>also as	Lancia Zeta	Europe
a href="/encyclopedia/Rover-800/Sterling" title="Rover 800/Sterling">Rover 800/Sterling	Sterling	United States
a href="/encyclopedia/Subaru-Legacy" title="Subaru Legacy">Subaru Legacy	Isuzu Aska	Japan
a href="/encyclopedia/Suzuki-Ignis" title="Suzuki Ignis">Suzuki Ignis	Holden Cruze	Australia, New Zealand
a href="/encyclopedia/Suzuki-Sidekick" title="Suzuki Sidekick">Suzuki Sidekick	Geo Tracker	United States, Canada
i>and as	Pontiac Sunrunner, Asna Sunrunner	Canada
a href="/encyclopedia/Suzuki-Swift" title="Suzuki Swift">Suzuki Swift	Holden Barina	Australia
i>also as	Geo Metro	United States, Canada
i>and as	Pontiac Firefly	Canada
a href="/encyclopedia/Suzuki-Wagon-R" title="Suzuki Wagon R">Suzuki Wagon R	Opel/Vauxhall Agila	Europe
a href="/encyclopedia/Toyota-Corolla" title="Toyota Corolla">Toyota Corolla	Holden Nova	Australia
i>also as	Geo Prizm	United States
a href="/encyclopedia/Toyota-Camry" title="Toyota Camry">Toyota Camry	Holden Apollo	Australia
a href="/encyclopedia/Vauxhall-Cavalier" title="Vauxhall Cavalier">Vauxhall Cavalier	Chevrolet Chevair	South Africa
a href="/encyclopedia/Vauxhall-Viva" title="Vauxhall Viva">Vauxhall Viva	Chevrolet Firenza	South Africa
a href="/encyclopedia/VW-Santana" title="VW Santana">VW Santana	Ford Versailles	Brazil

Models produced under licence

These lists do not include models that have been produced by other companies under licence, such as versions of the Mitsubishi Colt produced by Proton in Malaysia or the Renault 12 produced by Dacia in Romania.