Autolink

Autolink is a feature of Google Toolbar. Users can convert street addresses, ISBN numbers to links by clicking a button on Google Toolbar. The links direct the users to Google Maps for street addresses and Amazon.com for book information. Since introduced in February 2005, there has been a lot of controversy about this feature. Some webmasters expressed their concerns over AutoLink feature claiming that Google had no rights to modify their webpages or to direct the users to a commercial website (i.e. Amazon). Google sceptics compare it with Microsoft's unpopular SmartTags, which ultimately proved too controversial and were dropped. The fact that Jeff Reynar is and was involved with both projects strengthens the comparison.

 

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