The Weather Channel

The Weather Channel is a cable television network that revolutionized the reporting of weather and weather-related news by being on 24 hours a day. The Weather Channel is headquartered in Vinings, Georgia, near Atlanta. The Weather Channel went on the air on May 2, 1982 and reports the weather and other meteorological information for the United States as well as other countries and regions of the world. The Weather Channel originally gathered its local forecasts from local National Weather Service offices, but since 2002 has done local forecasting in-house; however, current weather and forecast model data does come from NOAA and NWS, and the ultraviolet index from the EPA. The Weather Channel also used special proprietary equipment that inserts NOAA/NWS local weather forecast and warning information if it is viewed on a cable TV system. The original Weather Star technology has been upgraded on most cable systems to IntelliStar, including Vocal Local to announce the three-day local forecast. Satellite viewers see a roundup of local TWC forecasts for major cities across the U.S., as well as satellite and radar images, and severe weather watch and warning maps when active. In 2002, the NOAA/NWS local weather forecasts were replaced with their own in-house local forecasts in most markets. The IntelliStar technology also has produced a new service called Weatherscan, on which a separate channel constantly displays local and regional conditions and forecasts, along with The Weather Channel's logo and advertisements. TWC's sister channel in Canada is The Weather Network in English and MtoMdia in French, which uses similar technology. TWC is half-owner of Pelmorex, which owns The Weather Network / MtoMdia. The Weather Channel is a wholly owned subsidiary of Landmark Communications. A definitive history of the network, The Weather Channel: The Improbable Rise of a Media Phenomenon, by Frank Batten and Jeffrey L. Cruikshank, was published by Harvard Business Press in May, 2002, on TWC's 20th anniversary.

On-air personalities throughout the channel's history

External links

Weather Channel, The

 

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