slip-slop-slap

Slip-Slop-Slap is the name for a health campaign in Australia exhorting people to "slip on a shirt, slop on sunscreen, and slap on a hat" when they go out into the sun in order to prevent skin cancer. It is probably Australia's most recognisable health message. The campaign started in 1981 and its mascot is a seagull called Sid. Since this campaign was introduced along with advertisements and a jingle, the incidence of skin cancer in Australia has decreased.

Web links

An image of Sid and the text of the jingle

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