Red Earth

Red Earth is an international chain of stores selling cosmetics and body care products. It was founded in Australia in 1989 as an environmentally-aware alternative to mainstream companies, taking a similar line to The Body Shop. Their first shop was in the Melbourne Central complex in Melbourne. Red Earth now operates a number of stores across major cities in Australia and New Zealand. In 1993, they moved into the Asian market, opening stores in Hong Kong and Singapore. Since then, Red Earth has expanded into Canada, Thailand, the Netherlands, the United Kingdom, the United Arab Emirates, China and Japan. In 2001, the company was purchased by Esprit. As a result, Red Earth products are also widely available in Esprit stores. In 2003, it also moved into the department store market, starting in New Zealand. Its largest store is in Toronto, which takes up 1,200 square feet (110 m²).

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